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You want a web site that presents you and your company well. But a professional look and feel is just the beginning. Other factors that will affect how your presence on the internet is manifested:

1. The degree of complexity of your web presence.
2. In addition to your web presence (www.example.com), will you need e-mail presence (you@example.com)?  For how many users?
3. Will you operate a blog and other collaboration tools at the site (blog.example.com)?
4. Will your users need to log into the site or will the site be open to all?
5. Will it be a read-only site or will users be entering information that you need to capture?
6. Will your users be entering orders and need fulfillment of their orders?
7. Tracking hit rates for your web pages. Tracking which links are clicked, which are not.
8. Maximizing your page rank in response to keyword searches from common search engines.
9. Will you want to alter your web site from time to time or will the content be fairly static?
10. Will your web site need to be coordinated with marketing campaigns?
11. Do you intend to advertise on the internet?

Maybe you are not ready to think about all these questions just yet.  Choose a flexible approach and an IT partner who can implement the decisions when they are made.